Web 2.0 Expo NY — New York, NY
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Yahoo!, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.
Speakers:
Chris Smith, Lead Strategist, Netconcepts
Neil Patel, Founder & CTO, ACS
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Netconcepts President & Founder Stephan Spencer and other industry experts are interviewed for their opinion on this topic. What is more important for a brand, being more visible to customers, or being engaged with customers?
Watch the video interview here and decide for yourself.
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SES Toronto — Toronto, Canada
One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.
Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear
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Interviewed by Jim Hedger of Metamend, Stephan Spencer, founder & president of Netconcepts, recaps a few tips, and tricks from his session at SES Toronto 2008. If you missed this powerful session at SES, learn some nuggets of useful link building tricks from one of the masters.
View the full video interview here.
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In this video Stephan Spencer, Netconcepts President & Founder is interviewed at the Internet Retailer conference by Get Elastic about Link Building strategies for online retailers. How can your organization increase PageRank to interior pages? Does a link building initiative mean building links only to your home page? What is ‘PageRank sculpting‘, and how can it impact a website?
To view the video interview and learn more on this topic, go here.
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UW Consortium — Madison, WI
Meeting Focus: Search Engine Optimization
This session focuses on balancing search-engine friendly practices with a persuasive and engaging visitor experience. Leading search engine optimization trends and advanced techniques for optimizing sites will be discussed by industry experts and Chris Murvine, Global Internet Marketing Manager at Promega will share advanced Google tips and tricks. There will also be a hands-on component in the afternoon with exercises to apply learnings and to develop SEO strategies you can use for your organization.
Presentors:
Jody Hartwig, Vice President, E-Business
Jeff Muendel, Online Marketing Analyst
UW Consortium event description page
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How do you communicate with your customers and build your brand? Are you talking at them, or do you have an online dialogue with them? Stepping into social media allows merchants the opportunity to speak to customers and build a brand-loyal community. This requires loss of some control, since customers will be generating their own content. It is worth the investment. Written for Multichannel Merchant, Netconcepts President Stephan Spencer and analyst Tim Gill discuss the benefits of social media for merchants.
Retailers can leverage this dialog to gain insight into marketing research, generate product feedback, conduct merchandise testing, and initiate product improvements. By taking a dialog approach to social media instead of a louder, flashier version of commercial interruption, you can learn what consumers want, and how they want it, on a one-to-one basis.
For more on this topic, read the complete article here.
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SMX Social Media — Long Beach, CA
Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.
Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Lise Broer “Durova”, Administrator, Wikipedia
Jonathan Hochman, Founder/President, Hochman Consultants
Matt McGee, SEO Manager, Marchex
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
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SMX Social Media — Long Beach, CA
Wikipedia is powerful. Concerned about how your company or service is portrayed? Wikipedia experts answer your questions and take you live to the site for advice on how to interact with the service.
Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Lise Broer “Durova”, Administrator, Wikipedia
Jonathan Hochman, Founder/President, Hochman Consultants
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
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Facebook.com — a company that less than a year ago looked like fools for not accepting Yahoo’s bid to purchase it — has become the powerhouse of social media websites. It’s been said that much of the success is due simply to Facebook being the latest in a string of recently-hip online socialization sites, with MySpace being the last destination to peek out and then slow as the “true hipsters” move on, drawing the semi-hip behind them. A large part of that rise, however, has been Facebook’s open source policy with regard to the creation of Facebook applications. The result has been twofold: A huge demand for fun and informative applications and the corresponding, explosive proliferation of applications created for the site.
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Press
Business Blogging
Link Building
SEO
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
